Something wild just happened in the Phoenix beauty scene, a local med spa used 100% AI to create a jaw-dropping video ad, and it’s gone mega-viral.
The star? Not your typical influencer, but Labubu, a quirky pink character who walks into Twenty Two Aesthetics looking dull and defeated. The video follows Labubu’s transformation as she receives an aesthetic treatment, emerging with glowing skin, plumper lips, and undeniable confidence. It’s a full-blown “Beauty Refresh”, and the results have captivated the internet.
But here’s the kicker: everything from the script to the visuals was generated using artificial intelligence. The team behind Twenty Two Aesthetics leveraged AI tools for storytelling, animation, and editing, proving that beauty and tech make a powerful combo.
“Phoenix is a hub for innovation, and we wanted to push boundaries in how beauty is communicated,” said Anita, founder and lead injector at Twenty Two Aesthetics. “We’re not just refreshing faces, we’re refreshing how people see aesthetic care.”
The AI-generated spot has already racked up thousands of views, sparking conversation across TikTok, Instagram, and Threads. The creative blend of humor, transformation, and digital art is redefining how local businesses engage with their audience.
This could be a game-changer for small businesses in Phoenix looking to break through the noise, showing that with the right tools (and a little creative spark), AI can turn even the smallest ad into a cultural moment.
Watch the video on Twenty Two Aesthetics’ Instagram, and experience the future of beauty marketing, Phoenix style.
